Farmers in America have a saying: “If you’re not at the table, you’re on the menu”.

Mid-sized farmers are stuck in the middle – too conventional and “toxic” for the foodies, too small to matter to Big Ag corporations. How do you participate in the food debate without becoming part of the menu? Or, with friends like these, who needs aliens? By Richard Oswald Farmers in America have a saying. “If you’re not at the table, you’re on the menu.” This reminds me of a Twilight Zone episode where extraterrestrials visiting from outer space Read More …

Chipotle: Selling Idealism – Delivering the opposite

The May 13th article, Soaring Earnings of Chipotle’s 2 Bosses Raise Investor Unease, inspired the following story of my experience with Chipotle: Years ago, when I first saw the Chipotle big burrito, “Food with integrity” bill board, I thought what a great marketing campaign. But was it true? I was part of an effort at Colorado College to replace Sodexo with Bon Appetit. Sara, a young student activist was leading the charge. We were successful. Bon Appetite is Read More …

Vermillion Ranch – MT. Great Ranches of the West

“The Vermilion is the Goggins’ headquarters, but is only one of several ranches the family owns. The Diamond Ring Ranch runs commercial Angus cattle on 55,000-plus acres along the Yellowstone River. The Pryor Creek Ranch has 30,000 acres of dry-land ranching. If you watch any Western movies, you’ve seen the Pryer Creek ranch – the production location for fourteen major movies – some of them starring Marlon Brando, Liza Taylor, Tom Cruise, and Nicole Kidman, just to drop Read More …