October 8, 2014 For Immediate Release A Big Controversy is Brewing Secretary Vilsack has announced that he will take summary action to reform the Beef Checkoff. NCBA has dubbed the initiative “train wrecking the Checkoff”. Not surprising since the change may threaten their gravy train. The Checkoff represents more than 80% of their total revenue. The Checkoff program is a dismal failure which has been made into an NCBA slush fund. Until Vilsack’s proposal is more clearly defined, Read More …