Organization for Competitive Markets In the early 80’s, after several years of losing market share to other meats, especially chicken,U.S. beef cattle producers initiated a Beef Checkoff Program (Checkoff Program) to promote beef. The program came into being on the third referendum and was included in the Farm Bill in 1985 as the Beef Promotion and Research Act of 1985. In 1996, the National Cattlemen’s Beef Association (NCBA) became the prime contractor of the Checkoff Program, receiving the Read More …