Chipotle: Selling Idealism – Delivering the opposite

The May 13th article, Soaring Earnings of Chipotle’s 2 Bosses Raise Investor Unease, inspired the following story of my experience with Chipotle: Years ago, when I first saw the Chipotle big burrito, “Food with integrity” bill board, I thought what a great marketing campaign. But was it true? I was part of an effort at Colorado College to replace Sodexo with Bon Appetit. Sara, a young student activist was leading the charge. We were successful. Bon Appetite is Read More …

The Politics & Economics of Food – A presentation at Lamar Community College March 2014

click to enlarge I studied Animal Science at Lamar Community College in 1972 and 1973 prior to completing my Animal Science degree at Colorado State University. A lot has changed in agriculture as Land Grant institutions have taught students that agriculture is a business, not a way of life, steering us well off the path of a sustainable food system. Hopefully we can see a shift back from the destructive industrial model to an agriculture that includes good Read More …

OCM 2012: Callicrate vs. USDA: Lawsuit claims beef checkoff paying for lobbying

Daniel D. Owen – Polsinelli Shughart PC August 10, 2012 | Filing Date for Complaint for Permanent Injunction MICHAEL P. CALLICRATE, Plaintiff, v. UNITED STATES DEPARTMENT OF AGRICULTURE (PDF) Mike Callicrate is the named plaintiff in the lawsuit filed against the US Department of Agriculture’s Agricultural Marketing Service, Cattlemen’s Beef Board (CBB) and the CBB’s Beef Promotion Operating Committee. Callicrate is the owner of a meat packing facility and retail market called Ranch Direct Foods in Colorado Springs, Read More …