By Vaughn Meyer of Reva, SD As an appointee to the 106 member Cattlemen’s Beef Board (CBB) I often wonder if I/we are spending your beef checkoff dollars in the best interest of beef promotion. To begin this examination of our commitment to our fellow producers of investing your money wisely (all $40 million), let us review the Beef Board mission statement, “The Cattlemen’s Beef Promotion & Research Board is dedicated to improving producer profitability’ expanding consumer demand Read More …