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By Vaughn Meyer with Angela Huffman In 1984, U.S. cattle producers voted to establish the Beef Checkoff Program as a means to promote their own product, U.S. beef. From the very beginning the beef checkoff was touted as a producer self-help program financed by all producers through a dollar per head assessment on every animal sold. From the very beginning cattle producers began questioning the underlying motive of their checkoff. It soon became apparent that importers, retailers and Read More …