Checkoff programs have been instrumental in the history of agricultural advertising. Famous campaigns such as “Beef, it’s What’s for Dinner” have been paid for using family farmers’ checkoff tax dollars. However, checkoff programs have fallen under the control of big agribusiness interests, and more often than not, the billions of dollars paid into checkoff programs by hard working family farmers and ranchers end up being used to lobby for policies that hurt them. This could change in the 2018 Farm Bill. Take action now to urge our legislators to reform checkoffs and protect family farmers.