In 1985 most cattlemen proudly acknowledged the passage of the Beef Promotion Act and Order that authorized a $1 per head checkoff assessment (Beef Checkoff) for the promotion of our own product, beef. These were exciting times with great expectations for improving both beef demand and severely depressed cattle markets. The passage of the Act and Order culminated many years of congressional debate and wrangling which began in 1972. Many changes were made to the Act and Order Read More …