The Organization for Competitive Markets submitted the following comments in support of Petition 18-01 filed by United States Cattlemen’s Association to exclude products not derived directly from animals raised and slaughtered from the definition of “beef” and “meat.”
OCM recognizes the value U.S. consumers place on accurate, transparent labeling in making their food choices. Many of America’s family farmers and ranchers have been able to sustain the profitability of their independent family farms and ranches by recognizing consumer demands for differentiated products and raising, producing and selling into these markets with the use of accurate and transparent labeling.
To ensure the sustainability of America’s independent family farmers and ranchers and to continue to afford consumers a clear choice in the market, we strongly support the U.S. Cattlemen’s Association’s petition for rulemaking.
