The Beef Checkoff: A Broken and Failed Program

Organization for Competitive Markets In the early 80’s, after several years of losing market share to other meats, especially chicken,U.S. beef cattle producers initiated a Beef Checkoff Program (Checkoff Program) to promote beef. The program came into being on the third referendum and was included in the Farm Bill in 1985 as the Beef Promotion and Research Act of 1985. In 1996, the National Cattlemen’s Beef Association (NCBA) became the prime contractor of the Checkoff Program, receiving the Read More …

Briefing for USDA AMS Administrator Anne Alonzo

Ms. Alonzo, I am Fred Stokes representing The Organization for Competitive Markets (OCM), a sixteen year old non-profit advocate for a fair marketplace for what farmers and ranchers buy and what they sell.In other words, we want the game to be straight. I thank you for giving us this opportunity to express our concerns regarding the Beef Promotion and Research Program, commonly known as the Beef Checkoff. OCM has associated itself with other like-minded groups, including the Humane Read More …

The NCBA Beef Checkoff Contract: A Blatant, Fundamental and Egregious Conflict of Interest

To my bitter disappointment, the many efforts at reform of the cattle markets over the past 16 years have been frustrated by meatpackers and their minions. Chief minion has been the National Cattlemen’s Beef Association (NCBA). This organization is believed by many to be on the side of beef cattle producers. However, it has opposed every major market reform initiative; most notably the ban on packer ownership of cattle, Country of Origin Labeling (COOL) and putting the teeth Read More …