This is so NOT COOL!



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Groups Criticize Ag Secretary for Allowing Checkoff-funded NCBA to Attack COOL

Washington, D.C. – In a graphic issued today, R-CALF USA and the Organization for Competitive Markets (OCM) criticize Agriculture Secretary Tom Vilsack for not doing his job to end the abuses to the national Beef Checkoff Program (Beef Checkoff) perpetrated by the National Cattlemen’s Beef Association (NCBA).

The NCBA receives over 80 percent of its funding from the Beef Checkoff and was forced to reimburse the producer-paid program after a 2010 independent compliance review found that over $216,000 in producer contributions had been misappropriated.

In their report, the compliance reviewers stated that their findings indicate that NCBA breached the firewall that was supposedly protecting producer-contributions from being used for unlawful purposes.

The use of Beef Checkoff funds in any manner to influence governmental action or policy is unlawful under the program. Yet, according to R-CALF USA CEO Bill Bullard and OCM President Mike Callicrate, Vilsack refused to take any enforcement action against the NCBA for its misuse of producer funds.

Instead, the NCBA was authorized by Vilsack to continue receiving nearly $40 million in Beef Checkoff funds each year and in 2013 the government-funded NCBA joined with meatpackers to attack the United States’ country of origin labeling (COOL) law in a federal lawsuit and is now actively lobbying Congress to drastically weaken if not repeal COOL.

“This epitomizes domestic corruption,” Bullard said adding, “The peoples’ Congress passed COOL and now a federal agency is funding an organization that has a singular mission to destroy what the people have achieved.”

“The Secretary made overtures suggesting he wanted to reform the Beef Checkoff but he hastily retreated at the first sign of resistance – which came in the form of obscure, non-binding report language in a recent appropriations bill,” said Callicrate.

“The National Cattlemen’s Beef Association and its multinational meat packers want to keep you in the dark about where your food comes from,” the graphic states.

The graphic warns that if the NCBA is not stopped the U.S. will lose more ranchers and the amount of food imported into the U.S. will increase.

“And Secretary Vilsack, it’s your job to end NCBA’s abuse of the cattlemen’s Beef Checkoff,” the graphic concludes.

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R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only cattle trade association in the United States. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. For more information, visit or, call 406-252-2516.