Evaluating My Beef Checkoff Return on Investment

In 1985 most cattlemen proudly acknowledged the passage of the Beef Promotion Act and Order that authorized a $1 per head checkoff assessment (Beef Checkoff) for the promotion of our own product, beef. These were exciting times with great expectations for improving both beef demand and severely depressed cattle markets. The passage of the Act and Order culminated many years of congressional debate and wrangling which began in 1972. Many changes were made to the Act and Order Read More …

The Family Farm

I am Fred Stokes from Porterville, Mississippi. I am happy and honored to be a participant in this conference. Ralph Nader is one of my heroes and the epitome of unselfish commitment to worthy causes. I was born on a small diversified family farm in Kemper County Mississippi, the home of the late Senator John C. Stennis. After spending some 20 years in the Army, I retired and returned to my home country to get rich in the Read More …

BFF

by Lee Pitts, Livestock Market Digest I don’t get it. Admittedly, there are a lot of things in life I don’t understand, but one of the more puzzling phenomena is rancher’s support of the NCBA while the organization is doing everything possible to hurt American ranchers, including killing COOL. At the same time those ranchers seem to despise R CALF who has had the cattlemen’s back every step of the way. People will flock to an NCBA convention Read More …

The Beef Checkoff: A Broken and Failed Program

Organization for Competitive Markets In the early 80’s, after several years of losing market share to other meats, especially chicken,U.S. beef cattle producers initiated a Beef Checkoff Program (Checkoff Program) to promote beef. The program came into being on the third referendum and was included in the Farm Bill in 1985 as the Beef Promotion and Research Act of 1985. In 1996, the National Cattlemen’s Beef Association (NCBA) became the prime contractor of the Checkoff Program, receiving the Read More …

The Return of the Beef Trust

“You should be suing Walmart [instead of IBP], they are the problem. They tell us what they will pay and we have no choice but to pay you less” – John Tyson was at the 2002 NCBA convention to announce his intent to purchase IBP, the biggest beef packer in the world. Callicrate informed him of the cattlemen’s lawsuit against IBP for unfair market practices. “It has been brought to such a high degree of concentration that it Read More …

Where Did It All Go?

– by Lee Pitts, Livestock Market Digest Sometimes you have to really dig to find a story. And then sometimes it finds you. In the past few weeks I’ve received several phone calls from people associated with the beef checkoff. This alone is a minor miracle because I haven’t exactly been on speaking terms with these folks. Suffice it to say, I’m not on the Christmas card list of the NCBA or the Beef Board. At first I Read More …

This is so NOT COOL!

Download the poster to print and share! Groups Criticize Ag Secretary for Allowing Checkoff-funded NCBA to Attack COOL Washington, D.C. – In a graphic issued today, R-CALF USA and the Organization for Competitive Markets (OCM) criticize Agriculture Secretary Tom Vilsack for not doing his job to end the abuses to the national Beef Checkoff Program (Beef Checkoff) perpetrated by the National Cattlemen’s Beef Association (NCBA). The NCBA receives over 80 percent of its funding from the Beef Checkoff Read More …

Merchants of Doubt Exposes the Bull

Not believing doesn’t make it untrue In last week’s Atlantic article, Farmland Without Farmers, Wendell Berry describes how industrial agriculture has replaced men with machines, depriving the American landscape of its stewards and the culture they built. He discusses the value of living in a place for a long time and observing, in that place, what’s missing. Over the last 35 years, as Wendell Berry describes, corporations have assumed near total control of agriculture while family farmers have Read More …